Make or Break: Top 3 E-commerce Trends in CX

With e-commerce booming, you have to always be 2 steps ahead to cater to your customer’s everchanging expectations and keep up with rapidly evolving technology.

The retail and e-commerce landscape is changing and so are customers’ shopping habits. Social media platforms have become the preferred source of product information for more than half of Gen Z and Millennials. Consumers are searching and finding new products through social media before even going onto search engines.

Customers are looking for and valuing experiences more than products! As a Forbes/Arm Treasure Data study showed that 74% of consumers are at least somewhat likely to buy based on experiences alone. That’s where taking advantage of AR and VR takes place. People want unique experiences whether it’s in-store, online, or anywhere they interact with your brand.

They also want a frictionless and hyper-personalized journey that’s where an omnichannel CRM platform and AI technology kick in. By utilizing both, you can easily create the seamless and personalized experiences your customers crave.

All these trends and changes can make or break your customer’s experiences, and you’ll risk losing new customers and existing customer loyalty.

That’s why we’ve put together the top 3 CX trends that can make or break your e-commerce business’s CX in one infographic to help you see which trends hit the target most. They can totally transform your customer’s experience and simply make it or break it!

So, just remember to put digital experiences first, hyper-personalize, and tech it up to make it big!